software · growth · AICreative & UGC
Static, carousel and video ads, UGC-style creators and Instagram ads built for Reels and Stories.
Meta Ads
The Meta Ads agency for brands that need returns, not reach.
Monocerix is a Meta Ads agency, and a Facebook ads agency in the old sense, that plans, creates and optimizes Facebook and Instagram ads for leads and sales. We test creative relentlessly, set up tracking properly with the Conversions API and report on cost per lead and return on ad spend.
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What drives results
Creative is the new targeting.
Meta's algorithm now finds your audience for you. What decides results is the creative you feed it and the conversion data you send back.
We produce and test new creative every month, structure campaigns for the algorithm, and fix tracking so Meta optimizes for real customers, not cheap clicks.
- Creative testing: new hooks, formats and UGC every month
- Clean tracking: Pixel plus Conversions API
- Simple structure: Advantage+ where it performs
- Profit focus: CPL, CAC and ROAS, not likes
What you get
Meta Ads management, end to end.
Advantage+ campaigns
Advantage+ sales and app campaigns alongside controlled tests.
Click-to-WhatsApp ads
Ads that open a WhatsApp chat, popular across the GCC and India, with automated replies.
Lead ads
Instant forms with qualifying questions, synced to your CRM.
Conversions API
Server-side tracking for accurate attribution after iOS privacy changes.
Reporting
Weekly results and monthly reviews on cost per result and ROAS.
Who it is for
Who we run Meta Ads for.
E-commerce brands
Advantage+ sales campaigns, catalog ads and creator content that scale profitably.
Lead generation businesses
Lead ads and click-to-WhatsApp ads for real estate, clinics, education and home services.
Apps
App install and in-app event campaigns optimized for paying users.
Local businesses
Location-targeted campaigns that drive bookings, calls and visits.
How we work
Profitable campaigns in 30 days.
Week 1
Audit & tracking
Account audit, Pixel and Conversions API fixed.
Week 1–2
Creative
First batch of ads and offers produced.
Week 2–4
Launch & learn
Campaigns live with structured tests.
Monthly
Scale
Budget moves to winners, new creative every month.
Markets we serve
Meta ads for your market.
Costs, formats and buyer behavior differ by country. We plan budgets and creative for yours.
UAE & GCC
Arabic and English creative, click-to-WhatsApp ads and Ramadan, White Friday and DSF season planning.
UK & Europe
Consent-aware tracking and Black Friday and Christmas planning.
US & Canada
High-volume creative testing for competitive auctions.
Australia
EOFY and Click Frenzy season planning.
India
Click-to-WhatsApp and lead-form campaigns tuned for high volume and low cost per lead.
Thailand
Facebook and Instagram are the main paid social channels, with LINE as the follow-up.
Buyer guide
Meta Ads: what to budget and expect.
How much should you spend?
To give the algorithm enough data, most businesses need at least $1,000 to $3,000 a month in ad spend per market. Management fees are separate; with us they start from $200 a month for clients outside India.
How long until results?
Expect a two to four week learning period. Most accounts reach stable performance within 60 to 90 days of consistent testing.
Meta Ads or Google Ads?
Meta creates demand by showing people what they did not know they wanted. Google captures demand from people already searching. Many businesses run both. See Google Ads.
Why tracking comes first
Since iOS privacy changes, browser-only tracking misses many conversions. Without the Conversions API, Meta optimizes on incomplete data and costs rise. We set up server-side events and deduplication before we scale spend.
Starting price: $200 (about AED 730) a month for clients outside India. Every project then gets a written, itemized quote. See all starting prices.
Your quotation
A quote built for your exact scope.
Answer a few questions about your Meta Ads and you'll get a formal, itemized quotation with scope, timeline, team and milestones, usually within 48 hours. Quotes in USD, AED, GBP or INR.
Scale my ads
WE'LL ASK ABOUT
- Your offer and margins
- Current ad account and results
- Creative assets
- Monthly ad budget
Takes about 4 minutes. Your answers are saved as you go.
FAQ
Meta Ads questions, answered.
Straight answers to what clients ask us most. Still curious? Ask us on WhatsApp.
How much does Meta Ads management cost?
With Monocerix it starts from $200 a month for clients outside India, plus ad spend paid directly to Meta.
Do you make the ad creative?
Yes. Creative production is included, from statics to UGC-style videos.
Do click-to-WhatsApp ads work in the UAE?
Very well for many businesses, because buyers prefer to message. We pair them with fast replies or an AI agent.
What is the Conversions API?
A server-side connection that sends conversion events to Meta directly, making tracking more accurate when browsers block cookies.
Will you take over my existing ad account?
Yes. We audit it first and keep what works.
How do you report results?
You get a live dashboard and a monthly review covering spend, leads or sales, cost per result, return on ad spend, the creative that won and what we will test next month.
Let's build something legendary
Make every dirham work harder.
Get a free Meta Ads audit with your biggest wasted-spend and creative opportunities.
Takes about 4 minutes Itemized, written quotation Reply within 2 working hours